PROJECT 01 · Platform build
Seller7 is built for brands selling across 20+ marketplaces and carriers. We helped the team consolidate orders, shipping, warehousing, reimbursements, reviews and finance into one connected workspace — so their team could stop tab-switching and get back to growing the business.
1. One workspace across 20+ marketplaces. Amazon, Walmart, Target Plus, Shopify, Mirakl, eBay and more — brought into a single catalog, order and finance layer.
2. AI where it actually saves hours. Negative review triage with AI-generated replies, reimbursement recovery and anomaly detection across operational health.
3. Real per-unit profitability. Every order now shows a live P&L — shipping charges, product COGS, marketplace fees and estimated profit, down to the SKU.
4. Trusted by 700+ sellers across 20+ marketplaces. A platform that's already running in production, not a prototype.
Dashboard · Performance
The dashboard was designed to replace the "morning scramble" across Amazon, Walmart and Shopify reports. Order volume, cancel rates, fulfilment health, pending shipments and alerts all sit on one screen — with trend comparisons against the prior period.
Under the hood, Seller7 continuously pulls from each marketplace's native API, normalizes the schema, and computes rollups for the operator layer. That's what makes the 91/100 "Operational Health" score possible.
Order Management
Sellers can now see, filter and action every order from Amazon, Walmart-API, Target Plus, Shopify and Mirakl in a single list. Marketplace status, currency, standard vs. free-economy shipping — everything is unified.
Bulk import, column customization and a single "Process Order" button replace the manual back-and-forth between 5 seller centrals. This was the highest-impact win for the client's operations team.
Per-order profit
Click into any order and the right-side panel shows an estimated profit calculation in real time — revenue, shipping, product COGS, additional costs, supplier drop-ship fees, promotion discounts and marketplace fees.
Instead of "we think the brand is profitable overall", the team can answer "is this specific SKU profitable on this specific marketplace for this specific shipping route?" — in one click.
AI reviews & feedback
Seller7's AI-powered review module pulls in low-star reviews, classifies intent, suggests the right action (request removal, investigate product, escalate) and drafts a reply in the buyer's language. The team just reviews, adjusts and hits send.
We worked closely on prompt design so the replies sound like the brand — empathetic, specific, and never generic. This single module cut the team's weekly review-handling time by an order of magnitude.
Seller7 is a commerce technology company focused on removing operational friction for multi-marketplace brands. Their customers are serious operators — sellers running across North America, Europe and the Middle East — who needed one platform that respects how complex global selling actually is.
Each API has its own rate limits, authentication model, schema quirks and order lifecycle. Normalizing them into one reliable experience was non-trivial.
Per-order P&L requires joining across marketplace fees, shipping providers, COGS and promotions — and recomputing as any of them change.
Negative reviews demand tone control. Generic AI replies would have hurt the customer more than they help.
Seller7 is now live with 700+ sellers across 20+ marketplaces and 10+ carriers. The ops team ships, reconciles and replies in one place. What used to take 4–5 tools now takes one — and the AI makes sure the humans only touch what really needs their judgment.
We partner with ecommerce founders and operators to build production-grade software they own forever. Tell us your workflow — we'll tell you honestly if we're the right team.