Insights for Amazon & ecommerce sellers from the engineers behind the tools.

Explainers on Amazon and marketplace changes, AI agents, operations and Amazon SP‑API engineering, written by the team that has been shipping production seller tools since 2017.

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Ownership and partners

Ecommerce automation partners for Amazon + Shopify brands (2026)

Firms that build automations for brands on Amazon and Shopify, in alphabetical order, from each firm's own pages: what they build, channels and pricing model.

· 10 min readRead
Ownership and partners

How to choose an ecommerce automation partner and score their proposal

How to choose an ecommerce automation partner: who should build each kind of workflow, what you own at the end, and a 10-check scorecard for proposals.

· 9 min readRead
AI agents

Amazon Agent Policy readiness: audit and fix the tools that act on your seller account

Audit every tool that acts on your Amazon seller account against the Agent Policy: repricers, PPC, listing and review tools, scrapers, scripts and AI agents.

· 9 min readRead
Operations

Prep center and 3PL software: buy, build, or buy the core and build the gaps?

Prep center and 3PL software, buy vs build: a job-by-job decision matrix, the Amazon rules a custom build must handle, and a 3-year cost worksheet.

· 13 min readRead
AI agents

AI agents vs workflow automation: which fits each ecommerce task?

AI agents vs workflow automation for ecommerce: a 13-task decision table, five questions to decide, and where a person must approve before anything runs.

· 10 min readRead
Operations

Ecommerce operations outsourcing: what to hand over, what to keep, and how to choose

Ecommerce operations outsourcing: a handover map of 13 areas to hand over, keep or automate first, the access each needs, and 10 questions to vet a partner.

· 11 min readRead
Operations

How much does ecommerce workflow automation cost? Drivers, tools and upkeep

Ecommerce workflow automation cost, explained: the eight drivers behind a build price, what Zapier, Make and n8n cost at volume, upkeep, and a TCO formula.

· 15 min readRead
Operations

What can Shopify Flow automate, and where does it stop?

What Shopify Flow can automate: a Flow-or-not map of 14 ecommerce jobs, six workflows to copy, its documented limits, and when Zapier, Make or code fits.

· 14 min readRead
Operations

What should an ecommerce business automate first? Use a scoring sheet

What should an ecommerce business automate first? Score each task on hours, cost of a mistake, rule shape and systems with our free sheet and worked example.

· 14 min readRead
Operations

Zapier vs Make vs n8n vs custom code: which fits an ecommerce brand?

Zapier vs Make vs n8n vs custom code for ecommerce: a decision table, the usage each tool counts at 120 orders a day, and when to move to custom code.

· 12 min readRead
Amazon changes

Moving from Amazon 1P to 3P: the operations checklist for vendor brands

Amazon 1P to 3P transition checklist for US vendor brands: Vendor Central vs Seller Central, pricing, FBA prep, ads, customer service and reporting.

· 18 min readRead
Ownership and partners

Questions to ask an Amazon agency or accelerator before you sign, with an RFP template

Questions to ask an Amazon agency or accelerator before you sign: a free RFP template on ownership, fees, team, reporting, AI and exit, with a scorecard.

· 17 min readRead
AI agents

Amazon's Agent Policy: what AI tools and agents may do on your seller account

Amazon's Agent Policy (BSA Section 19, in force March 4, 2026) in plain English: what AI tools must do, what is banned, and what to ask a vendor first.

· 15 min readRead
Multichannel

Amazon MCF, Walmart WFS or a 3PL: how to fulfill orders from every channel

Amazon MCF, Walmart WFS or a 3PL for Walmart, TikTok Shop, Shopify and eBay orders: speed badges, packaging rules, cost drivers and stock pools by channel.

· 18 min readRead
Operations

Amazon PPC bid and budget rules you can copy, including stock- and margin-aware rules

A copyable library of Amazon PPC bid and budget rules, each with its condition, action and guardrail, plus stock-aware rules and what Amazon's own rules do.

· 15 min readRead
Operations

Amazon Q4 2026: the operations checklist for peak season

Amazon Q4 2026 checklist for US brands: FBA arrival dates, peak fees, capacity limits, ads paced by stock, Walmart and TikTok Shop dates and January claims.

· 16 min readRead
Amazon changes

Amazon's Seller Assistant plugin for Claude and Amazon Quick, explained for brands

Amazon's Seller Assistant plugin for Claude (beta) and Amazon Quick: what it reads, what it can change after you approve, and what it cannot reach yet.

· 15 min readRead
Engineering

How to connect Claude or ChatGPT to Amazon Seller Central with an SP-API MCP server

How an Amazon SP-API MCP server connects Claude or ChatGPT to Seller Central: options, LWA authorization, rate limits, buyer data and which writes to gate.

· 15 min readRead
Engineering

Building Amazon seller tools with AI coding assistants: what works, what breaks

Building Amazon seller tools with AI like Claude Code or Codex? The gaps AI-built tools miss: SP-API roles, rate limits, buyer data, deprecations and upkeep.

· 15 min readRead
Ownership and partners

How to give an agency or tool access to Seller Central without giving away control

How to give an agency, tool or freelancer access to Amazon Seller Central, Ads and Brand Registry without sharing your login, plus a quarterly access review.

· 15 min readRead
Ownership and partners

How much does an Amazon agency cost? Retainers, revenue share and the alternatives

Amazon agency pricing in 2026: published retainer, percent-of-sales and ad-spend fee ranges, what reseller accelerators cost you, and a three-year comparison.

· 12 min readRead
Operations

How to automate Amazon operations, task by task

How to automate Amazon operations task by task: what Amazon's own tools handle, where API rules and AI agents fit, and which calls stay with a person.

· 15 min readRead
Ownership and partners

How to switch Amazon agencies or accelerators and keep your accounts and data

Switching Amazon agencies or leaving an accelerator? Use this checklist to secure your accounts, Ads admin, Brand Registry, apps, creative files and data.

· 15 min readRead
Operations

How to sell on more marketplaces without adding headcount

How Amazon brands add Walmart, TikTok Shop or Target Plus without hiring: the work each channel adds, what runs on one system and when to hire anyway.

· 12 min readRead
Amazon changes

Amazon Is Adding Walmart, Shopify, eBay and TikTok Shop to Seller Central

Amazon is bringing Walmart, eBay, Shopify and TikTok Shop orders into Seller Central for US sellers. What works now, what's missing and where your data lives.

· 12 min readRead
Marketplace changes

Walmart Delegated Access keys stop working: how sellers reconnect apps with OAuth 2.0

Walmart moved the Delegated Access cutoff to April 30, 2027. How sellers find every app that uses a key, reconnect with OAuth 2.0 and test order sync.

· 13 min readRead
Engineering

How Much Does Amazon SP-API Development Cost in 2026?

Real price ranges for SP-API integrations, dashboards and full seller platforms — plus the hidden costs of approval, hosting and maintenance nobody quotes upfront.

· 9 min readRead
Ownership and partners

Build vs Buy Amazon Seller Software: The Honest Comparison

SaaS subscription, custom build, or white-label licence? When each one is the right answer — and when it is the wrong one, including ours.

· 8 min readRead
Engineering

How to Hire an Amazon SP-API Developer (Without Getting Burned)

The skills checklist, agency vs freelancer vs in-house comparison, five interview questions that filter fast, and the red flags that predict a rebuild.

· 7 min readRead
Operations

How To Improve Your Inventory Performance Index (IPI) Score

Understand the Inventory Performance Index, the factors that move it, and the practical levers operators pull to lift their IPI score quickly.

· 7 min readRead
Engineering

How to Register for Amazon SP API

A step-by-step walkthrough of the Amazon Selling Partner API registration process for sellers and developers — with the gotchas that trip most teams.

· 5 min readRead
Operations

PPC Management for Amazon Sellers: A Practical Playbook

Practical PPC management strategies that actually move the needle — bid rules, keyword harvesting, dayparting and the metrics that matter.

· 8 min readRead
Operations

The Advertising Campaign Playbook for Growth-Stage Sellers

Templates, structures and automation playbooks for running high-performing advertising campaigns on Amazon — from launch to scale.

· 6 min readRead
Operations

Amazon Remote Fulfillment with FBA: how it works in 2026

Sell on Amazon.ca, Amazon.com.mx and Amazon.com.br from US FBA stock: requirements, 2026 fees and surcharge, returns, and when to stock a country instead.

· 6 min readRead
Engineering

Everything you need to know about Amazon Advertising API Automation

The Amazon Advertising API lets you automate, scale and optimize campaigns — replacing slow manual reporting with a fully programmatic workflow.

· 8 min readRead
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