PROJECT 04 · Global commerce platform
Ecom Global was built to run a 100M+ product catalogue across 20+ marketplaces and 13+ carriers — with AI automations that list, price and ship on their own. We partnered with the team to design and build every layer of the product, from the marketplace connectors to the AI listing engine.
1. Built to scale to 100M+ products. The catalog, pricing and listing pipelines were designed from day one for tens of millions of SKUs across every marketplace a brand might care about.
2. 20+ marketplaces, one control plane. Amazon, Walmart, Shopify, eBay, Flipkart, Meesho, Etsy, TikTok Shop, Temu, SHEIN, NewEgg, Wayfair, Noon, Lazada, OnBuy, Mercado Libre, Faire, Bonanza, Mirakl, Fruugo — all connected from a single Connectors page.
3. AI-first, not AI-added. Listings, titles, bullets, category paths, SKUs and product images are generated with AI the moment a product enters the system — per marketplace, per country, per brand voice.
4. 13+ carriers, one shipping master. Carrier types, country coverage, rate cards and routing rules live in one place, so orders find the cheapest eligible route automatically.
Connectors · 20+ marketplaces
The Connectors page lets an operator plug in Amazon, Walmart, Shopify, eBay, TikTok Shop, Mercado Libre, Mirakl, Faire, Flipkart, SHEIN, Temu and more — each with its own credential schema, rate-limit model and order lifecycle.
Under the hood, we built a marketplace abstraction layer so adding a new channel is a configuration job, not an engineering one. Credentials, webhooks, polling cadences and retry logic are all handled generically.
Vendor → Marketplace automation
Every marketplace has its own quirks — currencies, duties, shipping bands, B2B discounts, commission tiers. Ecom Global's Pricing Formula lets the team compose a repeatable rule: Vendor Buy Price + Duties + Shipping + Commission + Profit + Buffer, and push a recalculated sell price the moment inputs change.
Stock-change rules (zero-out thresholds, push triggers) and price-change rules (threshold %, on-sync recalculation) run per-marketplace, per-country. No more overnight spreadsheet updates.
AI Listings · per marketplace
For every marketplace on every country, the team can configure AI content rules: brand tone of voice, keywords to include or avoid, compliance notes, theme colors, title length, description type, and even a dynamic SKU format with tokens like {VENDOR_PREFIX}-{VENDOR_SKU}.
The result: a new product uploaded once becomes 20+ polished listings in the right language, in the right format, for the right country — all without a human copywriter in the loop.
AI generation · fine-grained control
Category paths, bullet points, image prompts and API field toggles all live in one place. Operators can override any field per marketplace, choose image aspect ratios, lock specific model prompts for "main image / lifestyle / infographic" positions, and expose exactly the fields a given marketplace API cares about.
This is what makes the platform work at 100M+ products: intelligent defaults everywhere, surgical overrides anywhere.
Shipping Master
13+ carriers live on day one — USPS, UPS, FedEx, Asendia, ePost Global, Ship Global (First Flight), Bombino Express, LaserShip, OnTrac, China Post and more. Each is tagged by type (cross-border / last-mile / regional / domestic / international) and mapped to the countries they cover.
Warehouses, routes and routing rules tie into the same layer, so an order coming in from Amazon CA can automatically flow to the cheapest eligible last-mile carrier in seconds, not hours.
Ecom Global is a commerce platform for serious global operators. Their mission statement on the sidebar says it all: "Sell Everywhere." They came to us with one brief — one control plane for every marketplace, carrier and catalogue they sell through — and they wanted it AI-first, not AI-bolted-on.
Handling 100M+ products means every list, search, sync and AI call has to stay fast — and cost-efficient — at catalog scale. Naïve implementations would have collapsed by 10M.
20+ marketplace APIs means 20+ authentication models, 20+ schemas, 20+ idiosyncrasies around taxes, duties, variants and image requirements. Building a single, clean mental model was non-trivial.
Operators needed to be able to override any AI decision for any marketplace, any country, any SKU — without fighting the system.
Ecom Global now runs a production-grade global-selling platform with AI-native listings, a pricing formula engine and a shipping master across 13+ carriers. The 100M-product scale is no longer a target on a deck; it's a design assumption baked into the platform.
If you're designing a global-selling, multi-carrier, multi-vendor system — or you want an honest opinion on a stack you're already building — we'd like to meet. One call, no sales pitch.
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