How Indian brands sell globally, and at home, on Amazon and Flipkart

Can you sell on Amazon Global Selling from India?

Yes. Amazon Global Selling is Amazon's export program for Indian sellers, and Amazon says it opens 18+ of its marketplaces, including the US, UK, Germany, UAE, Saudi Arabia and Australia. You register in Seller Central with ID proof, address proof and a card that works for international transactions, then list store by store.

Listing is the easy part. Whether exports pay depends on paperwork, tax, logistics and how fast money comes home.

What do you need before your first export shipment?

Requirement	Issued by	What it does	When
Importer Exporter Code (IEC)	DGFT, online	10-character code, same as your PAN, needed to export goods	Before shipping; confirm every April to June
GST registration	GST portal	Needed for Amazon.in, most Flipkart categories and export refunds	Before selling or claiming refunds
Letter of Undertaking (LUT)	GST portal	Lets you export without paying IGST	Before zero-rated shipments; renew each financial year
AD code	Your bank	14-digit code linking exports to your current account	Before your first shipment
Shipping documents	You and your carrier	Invoice cum packing list, shipping bill or postal bill of export, airway bill or postal receipt	Every shipment

Miss the April to June IEC update and the code is deactivated until you update it.

How does GST work on goods you export through Amazon?

Exports are zero-rated under GST, and CBIC's guidance gives two routes:

• Under bond or LUT. Ship without paying IGST, then claim a refund of the input tax credit you could not use.
• On payment of IGST. Pay IGST on the export. The shipping bill is treated as the refund application once the export manifest is filed and your return is valid. Since October 2023, section 16(4) of the IGST Act lets the government notify which classes of exporters and goods may use this route. The current notification allows all goods except a short list, including pan masala, tobacco products and some mint oils.

On both routes, GST invoice details go on the shipping bill. The LUT route avoids paying IGST upfront and waiting for a refund, which helps working capital.

Destination taxes are separate: holding stock in the UK or the UAE can bring VAT registration duties; see our UK and UAE guides.

How should an Indian exporter ship: FBA, courier or India Post?

There are three routes, often combined:

• FBA abroad. You send stock in bulk to Amazon fulfilment centres abroad, and Amazon picks, packs, delivers and handles customer service. SEND is Amazon's cross-border carrier option for that inventory. The cost is a long inbound path: freight, customs, then receiving.
• Merchant-fulfilled parcels by courier. You ship each order from India. Foreign Trade Policy 2023 sets no value limit per consignment for courier exports.
• India Post. Foreign Trade Policy 2023 provides for Dak Ghar Niryat Kendras across the country that link to Foreign Post Offices, so artisans, weavers and MSMEs in inland regions can reach buyers abroad by post.

Destination rules change the math. The US suspended duty-free de minimis treatment for low-value shipments from every country on August 29, 2025, a February 2026 order kept it suspended, and CBP rules made the suspension indefinite for courier and other non-postal shipments from June 24, 2026 and for mail from July 24, 2026. Price that duty into every merchant-fulfilled US order before you choose parcels over FBA stock.

How does export money come back to India?

Amazon pays out in INR or an international currency, as you choose. RBI's master direction sets the clock: export proceeds must be realised and repatriated within nine months of the export date, or within fifteen months of the shipment date for goods exported to a warehouse established outside India. Ask your AD bank whether stock you send to FBA counts as such a warehouse; until it confirms, plan on nine months.

Banks report export receipts to RBI's Export Data Processing and Monitoring System. So keep every marketplace settlement traceable to the shipments it pays for, rather than reconciling at year end.

Should you sell on Amazon.in and Flipkart at the same time?

Often, yes, because the home market can fund the export push. Amazon.in asks for GST registration, PAN and a bank account. Flipkart asks for a GSTIN in most categories, except exempt ones such as books; see our Flipkart guide.

The risk is one stock pool split across domestic warehouses, two marketplaces and FBA abroad. A unit committed to a US inbound shipment cannot fill a Flipkart order, and a spreadsheet rarely shows that in time.

How does Growth OS run India and export channels together?

Ecomsellertool Growth OS is deployed on your own accounts and connects Amazon.in, Flipkart and each Global Selling store to one catalog and one stock view:

1. Listings and catalog. One master catalog pushed to every store with per-channel rules, plus AI listing audits and rewrites.
2. Pricing and stock sync. Prices, stock and content kept consistent across Amazon.in, Flipkart and each overseas store.
3. Replenishment. Days of cover and reorder points per SKU and channel from real lead times, so domestic stock and each FBA pool run on their own clocks.
4. Orders and shipping. Orders from every channel in one queue, routed to the right warehouse with carrier selection.
5. Reporting. A live P&L per order, SKU, channel and country, so contribution margin is visible store by store.

Export paperwork sits outside the base system. We can build a custom module that keeps invoice and packing-list data per shipment, matches shipping bills to settlements, and flags the RBI realisation deadline and the April to June IEC update.

We have built on Amazon's seller APIs since 2017 and have shipped integrations for 20+ marketplaces, including Flipkart and Meesho. Our India office is in Ahmedabad. Custom modules and AI agents we build for you are yours, with the code and data handed over; the Growth OS base is licensed to you.

Where should you start?

Start with the free Quick Scan in our Ops Gap Diagnostic: upload five standard Amazon reports, no account access needed, and get your top three operations gaps with a yearly dollar estimate for each. The paid Deep Diagnostic covers every channel you sell on, plus marketplace and country opportunities. To see the base system first, look at Growth OS.