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Global expansion

How to expand a US Amazon brand to Canada

Updated · By Ecomsellertool editorial team

Short answer

A US brand with an Amazon.com Professional account can list on Amazon.ca from its North America unified account. Remote Fulfillment with FBA tests demand from US FBA stock; the customer pays import duties and taxes. Stocking Canadian FBA adds a business number, a CBSA import account, GST/HST of 5% to 15% by province and, since September 8, 2026, a check against Canada's counter-tariff list. Labels need English and French.

  • The North America and Brazil unified account costs USD 39.99 a month on the Professional plan; a Canada-only Professional account costs CAD 29.99 a month.
  • Amazon.ca referral fees are mostly 15%, with a CAD 0.40 minimum per item; FBA items priced under CAD 14 get fulfillment fees CAD 0.80 below the standard rates.
  • GST/HST follows the delivery address: 5% GST in Alberta, 13% HST in Ontario, 14% in Nova Scotia since April 1, 2025, and 15% in New Brunswick, Newfoundland and Labrador and PEI.
  • From September 8, 2026, Canada charges counter tariffs of 25% or 50% on a published list of US products, in sectors such as steel and aluminum, dairy, appliances, plastics and electronics.
  • With Remote Fulfillment with FBA, Amazon ships Canadian orders from US FBA stock and the customer pays import duties and taxes as importer of record.
  • Prepackaged non-food consumer products must show product identity and net quantity in English and French; the dealer's name and address may be in either language.

Marketplaces in Canada

This page is general information, not tax advice. Whether you must register for GST/HST, and whether Quebec QST or another provincial sales tax applies, depends on how you sell, where your stock sits and whether you carry on business in Canada. Confirm your position with a qualified Canadian tax adviser or with the Canada Revenue Agency before you register, import or file.

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Can a US brand sell on Amazon.ca with its existing account?

Yes. A Professional seller on Amazon.com already has the North America and Brazil unified account, which covers Amazon.ca for USD 39.99 a month in total. A Canada-only account costs CAD 29.99 a month (Sell on Amazon in Canada, checked October 24, 2026).

Build International Listings copies offers from Amazon.com to the Canada store. Referral fees are set by category, with a CAD 0.40 minimum per item in most categories: 8% for consumer electronics and computers, 15% for most other categories, and tiered rates for clothing, jewelry and electronic accessories (Amazon.ca fees, checked October 24, 2026).

Which Amazon.ca fees matter most for a low-price SKU?

Cheap SKUs are where Canada's fee schedule differs most from a flat 15%. These are the lines to rerun before you pick which SKUs to launch, all from the Amazon.ca fee page as checked October 24, 2026:

Fee lineWhat Amazon.ca chargesWhen it applies
Low-price FBA rateCAD 0.80 less than the standard FBA feeItems priced under CAD 14
Baby, and Beauty, Health and Personal Care referral8% instead of 15%Total sales price of CAD 15 or less
Grocery and Gourmet referral8% instead of 15%Total sales price of CAD 20 or less
Clothing and Accessories referral10%, then 17%Under CAD 20, then CAD 20 or more
Envelope vs standard size, first 100 gCAD 4.46 vs CAD 5.92 per unitSet by the item's size tier
Lithium batteries and dangerous goodsCAD 0.11 surcharge per unit on top of the FBA feeItems that are or contain them
Refund administration feeThe lesser of CAD 5.00 or 20% of the referral feeEach refunded order

A CAD 13.99 lipstick sits under both the low-price FBA and the 8% referral thresholds; at CAD 15.99 it pays 15% and the standard FBA fee. Price points matter more than they look. Use your own fee preview per SKU, then work out contribution margin after freight, duty and any counter tariff.

Remote Fulfillment or Canadian FBA: which should you start with?

There are two FBA routes to Canadian Prime shoppers: Remote Fulfillment with FBA (checked October 24, 2026), which many sellers and Amazon staff in the seller forums call NARF, and stocking Canadian FBA.

Remote Fulfillment with FBACanadian FBA
Where stock sitsUS FBAAmazon fulfillment centers in Canada
Who imports the goodsThe customer, as importer of recordYour business
Duties and taxes at the borderPaid by the customerPaid by you when stock enters Canada
FeesRemote Fulfillment fee plus the Amazon.ca referral fee, replacing US FBA and referral feesFulfillment fee by size and weight (CAD 5.92 for a standard-size unit up to 100 g), storage, referral fee
SetupProfessional plan, unified account, FBA Export turned onBusiness number, CBSA import account, labels, inbound freight
Best forTesting demandSKUs with proven, steady Canadian sales

Remote Fulfillment excludes restricted, prohibited and dangerous goods for Canada, and an ASIN Eligibility Report shows which of your products qualify. Returns travel back to the US, and while you are enrolled, seller-fulfilled offers cannot use the same SKU as FBA offers.

Standard-size Canadian FBA storage costs CAD 40 per cubic meter a month from January to September and CAD 77 a month from October to December; oversize costs CAD 28 and CAD 49.

Do you need to register for GST/HST to sell on Amazon Canada?

GST/HST is charged by where the goods are delivered: 5% GST outside the HST provinces, 13% HST in Ontario, 14% in Nova Scotia since April 1, 2025, and 15% in New Brunswick, Newfoundland and Labrador and Prince Edward Island (CRA rates and which rate to charge, checked October 24, 2026). British Columbia (7%), Manitoba (7%), Saskatchewan (6%) and Quebec (9.975% QST, run by Revenu Québec) add their own sales tax on top of GST.

Whether you register depends on how the goods reach the buyer:

  • Remote Fulfillment. The customer is the importer and pays the import taxes.
  • Stock in Canadian FBA, not registered. Under the digital-economy rules in force since July 1, 2021, a registered distribution platform operator must collect GST/HST on qualifying goods it facilitates for unregistered vendors, meaning goods held in Canada, such as stock in a fulfillment warehouse. Those sales do not count toward the vendor's own CAD 30,000 threshold under this measure (all CRA pages checked October 24, 2026).
  • Carrying on business in Canada. A non-resident who carries on business in Canada falls under the normal rules (CRA registration questionnaire) and must register unless it is a small supplier, meaning CAD 30,000 or less of worldwide taxable supplies in a single quarter and over the last four quarters. CRA weighs facts such as where goods are delivered and where inventory sits.

Only a registrant can claim input tax credits for GST paid on imported stock. Non-residents without a permanent establishment in Canada generally post security with the CRA when they register, unless they expect CAD 100,000 or less a year of taxable sales in Canada and net tax within CAD 3,000 either way (CRA guide RC4027, checked October 24, 2026).

Do Canada's counter tariffs affect stock you send to Amazon.ca?

They can. From September 8, 2026, Canada charges counter tariffs of 25% or 50% on a published list of US products, matching new US tariffs product by product. The list is concentrated in steel and aluminum, dairy, appliances, agricultural equipment, pulp and paper, plastics and electronics, and it also names consumer lines such as perfumes, lip, eye and nail preparations, hair preparations, some apparel, and plastic tableware and kitchenware (Finance Canada list, updated August 26, 2026, checked October 24, 2026).

Three things follow for an Amazon brand:

  1. Check every SKU's tariff classification against the list before you send a Canadian FBA shipment, and add any counter tariff to its landed cost.
  2. Remote Fulfillment moves the cost to the shopper. The customer pays duties and taxes as importer, so a listed SKU costs Canadian buyers more at checkout.
  3. Look at relief. Finance Canada's page says tariff relief is available in specific circumstances; a licensed customs broker can tell you whether your goods qualify.

What does importing stock into Canada involve?

Every importer needs a nine-digit business number and a six-character import program (RM) account, and must register in the CBSA's CARM Client Portal (CBSA: set up your business to import, checked October 24, 2026). A non-resident gets its business number from the CRA first. Goods need a ten-digit Canadian tariff classification and a value for duty declared in Canadian dollars.

The preferential United States Tariff (UST) applies only to goods that originate under CUSMA, backed by a valid certification of origin and shipped straight from the US into Canada (CBSA: duties and taxes, checked October 24, 2026). A licensed customs broker can file and pay for you, but the importer of record still owes the duties and taxes.

If you ship Canadian orders from the US yourself, each parcel needs its own customs data. Our customs documents recipe keeps the HS code, country of origin and value on each product and order, and holds any order missing one before the label is bought.

Do product labels need to be bilingual?

For prepackaged non-food consumer products, the Consumer Packaging and Labelling Act requires three declarations: product identity, net quantity in metric units, and the dealer's name and principal place of business. Identity and quantity must appear in English and French; the dealer details may use either language (Competition Bureau guide, checked October 24, 2026).

Quebec goes further. Inscriptions on a product, its packaging and the documents with it must be in French, and other languages cannot outweigh the French. Since June 1, 2025, generic or descriptive words inside a trademark, such as ingredients, color or scent, must also appear in French (OQLF, in French, checked October 24, 2026). Only the product name and company name in a trademark recognized under the federal Trademarks Act can stay in another language, and a registered French version must be used if one exists. A transition rule lets some products made before that date be sold until June 1, 2027. Food labels fall under the Canadian Food Inspection Agency instead.

How does Growth OS run Canada next to the US?

Ecomsellertool Growth OS runs on your own Amazon accounts, with Amazon.ca as another store on the same catalog, stock and reporting:

  1. Listings. Pushes your catalog to Amazon.ca with its own channel rules, such as French copy, and checks attribute completeness before launch.
  2. Pricing. Syncs CAD prices and stock, with pricing rules built from each route's full cost: Remote Fulfillment fees, or freight, duty, counter tariffs and Canadian FBA fees.
  3. Replenishment. Plans Canadian FBA replenishment on its own lead time and days of cover, and drafts shipment plans, including the first when you move a SKU off Remote Fulfillment.
  4. Orders. Amazon fulfills Amazon.ca orders. Growth OS routes orders from your other channels to a warehouse, 3PL or Amazon Multi-Channel Fulfillment by cost and delivery promise.
  5. Reporting. Shows a live P&L and contribution margin per SKU for each store and country.

We have built on Amazon's seller APIs since 2017, including Seller7, a multi-marketplace seller OS we built. Where Canada needs more, we add custom software and AI agents. You keep your accounts, your data and the custom code we build; the Growth OS base is licensed to you. The same setup extends to Mexico.

Where should you start?

Start with the gaps a second store would widen. The free Quick Scan in the Ops Gap Diagnostic finds your top three operations gaps from standard Amazon reports; the paid Deep Diagnostic adds country opportunities such as Canada. Or see the base system in Growth OS.

A Canada launch also adds desk work: each SKU's tariff code checked against the counter-tariff list, French label copy kept per SKU, fee thresholds rerun when prices change, and GST/HST exports for your adviser. If your team does that by hand, send us the workflow and a person replies within 2 business days with a written plan: what to automate, what stays with your team, and a fixed price.

Frequently asked questions

Is it worth selling on Amazon Canada?

For many US brands it is the lowest-effort next store, because it runs on the same unified account and Remote Fulfillment lets you test demand without stocking Canada. Whether it pays depends on each SKU's margin after Canadian referral fees, cross-border fulfillment costs and, later, the landed cost of stocking Canada, so model contribution margin per SKU before you commit inventory.

Can I use my US Amazon account to sell in Canada?

Yes. A Professional seller on Amazon.com can sell on Amazon.ca from the same North America and Brazil unified account, which costs USD 39.99 a month in total. Build International Listings copies your US offers to the Canada store.

What is NARF, or Remote Fulfillment with FBA?

NARF, short for North America Remote Fulfillment, is the name many sellers, and Amazon staff in the seller forums, use for Remote Fulfillment with FBA. The program lets you sell on Amazon.ca, Amazon.com.mx and Amazon.com.br while Amazon ships orders from your US FBA inventory. You need a Professional plan, the unified account and FBA Export turned on, and returns come back to the US.

Do I need to register for GST/HST to sell on Amazon.ca?

It depends on how you sell. With Remote Fulfillment the customer imports the goods and pays the taxes. If your stock sits in Canadian FBA and you are not registered, a registered distribution platform operator collects GST/HST on those sales, but the normal rules can still require registration if you carry on business in Canada, and only registrants can claim credits for GST paid at import.

Do Canada's counter tariffs apply to goods I ship to Amazon.ca?

They can. From September 8, 2026, Canada charges counter tariffs of 25% or 50% on a list of US products published by Finance Canada, in sectors such as steel and aluminum, dairy, appliances, plastics and electronics, and including some cosmetics, apparel and household goods. Match each SKU's tariff classification against the list before you ship stock. With Remote Fulfillment, the customer pays any duty as importer of record, which raises the price they pay.

Do product labels need to be in French for Canada?

For prepackaged non-food consumer products, yes. The product identity and net quantity must appear in English and French, while the dealer's name and address may be in either language. Quebec's French language rules add requirements for inscriptions on products and for trademarks.

Jaimin Dholakia, founder of Ecomsellertool
Jaimin Dholakia · Founder
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