How to expand a US Amazon brand to Australia
Updated · By Ecomsellertool editorial team
A US Amazon brand sells on Amazon.com.au through a separate Australia seller account, usually with stock in Australian FBA. Once GST turnover from Australian sales reaches A$75,000 over 12 months, you must register within 21 days, and stock held in Australia means standard registration with an ABN. Products must meet ACCC mandatory standards, and in-scope electrical goods need a local responsible supplier.
- Australia's GST threshold is A$75,000 of GST turnover for the current month and previous 11, or projected for the current month and next 11; registration is due within 21 days of reaching it.
- GST is 10%. Registration is voluntary below the threshold, but a non-resident that imports and warehouses goods in Australia cannot use simplified registration; standard registration also allows GST credits on imports.
- For Amazon.com sales shipped from outside Australia, Amazon adds and pays the 10% GST on each taxable item with a customs value of A$1,000 or less, whatever the order total.
- Amazon.com.au Professional is A$49.95 a month excluding GST. Most referral fees are 6% to 15%, some lower at A$20 or under, and since June 10, 2026 FBA fees are A$0.91 lower per unit for items under A$13.
- Consignments valued over A$1,000 need an import declaration, with duties, taxes and charges paid before release; AUSFTA's free or preferential duty rates apply only to goods that meet its rules of origin.
- Only an Australian or New Zealand entity with an ABN or NZ IRD number can register as the responsible supplier for in-scope electrical equipment under the EESS.
Marketplaces in Australia
Amazon.com.au
This page is general information, not tax advice. Australian GST, customs duty and import charges depend on your business structure, where your stock is held and who buys from you. Confirm your position with a registered Australian tax agent or the Australian Taxation Office before you register, import or lodge.
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Read the Beezboard case study ↗Can a US Amazon brand sell on Amazon Australia?
Yes, through a country-specific Amazon.com.au seller account, which a US seller creates next to its North America and Brazil unified account (Amazon: how to sell globally from the US, checked October 24, 2026). Amazon says the identity check usually takes four business days or less (Amazon Australia registration guide, checked October 24, 2026).
There is a lighter first step. When you sell on Amazon.com and ship from outside Australia, each taxable item with a customs value of A$1,000 or less is a low value imported good. Amazon adds the 10% GST at checkout and pays it to the ATO, item by item, whatever the order total (Amazon low value imports GST FAQ, checked October 24, 2026). That lets you test demand from US stock.
The Amazon.com.au Professional plan is A$49.95 a month excluding GST, or a share of US$39.99 a month with merged accounts. Referral fees vary by category, such as 8% for consumer electronics and 13% for home and kitchen, and FBA adds per-unit fulfillment and monthly storage fees (Amazon Australia seller fees, checked October 24, 2026).
What does an Australia launch involve?
| Obligation | When it applies to a US brand | What to set up |
|---|---|---|
| Amazon.com.au seller account | Before listing in the Australian store | Country account, identity check, AUD offers |
| GST registration | GST turnover from Australian sales at or above A$75,000, current or projected | Standard registration with an ABN if stock sits in Australia |
| Import declaration | Consignments valued over A$1,000 | Importer details, tariff classification, duties and taxes paid |
| ACCC standards and bans | Products covered by a mandatory standard or ban | Test reports, warning labels, a recall and reporting process |
| EESS and RCM | In-scope electrical equipment sold in Qld, Vic, WA or Tas | A registered Australian or New Zealand responsible supplier |
Which Amazon.com.au fees matter most for a low-price SKU?
Amazon cut selected FBA fees on June 10, 2026, and the cut depends on item price. Under A$13, every envelope and standard parcel band shown is A$0.91 cheaper per unit. Several categories also take a lower referral fee at a total sales price of A$20 or less (Amazon Australia seller fees, checked October 24, 2026). All amounts are in AUD and exclude GST.
| Fee | Rule on Amazon.com.au | What it means for a cheap SKU |
|---|---|---|
| FBA fee, item price under A$13 | A$0.91 less per unit than the A$13-and-over rate in each band shown; small envelope 0-75 g A$3.64 vs A$4.55, parcel 0-250 g A$6.43 vs A$7.34 | A price just above A$13 can earn less per unit than one just below it |
| Beauty, Health and Personal Care referral | 8% at a total sales price of A$20 or less, 13% above | Crossing A$20 adds 5 points on the whole price |
| Baby, Clothing, Pet referral | Baby 8% / 11%, Clothing 10% / 13%, Pet 10% / 13% (A$20 or less / above) | Same A$20 step in each |
| Grocery and Gourmet referral | 8% at A$20 or less, 10% above | A smaller step |
| Monthly storage, standard size | A$37.00 per cubic metre January to September, A$51.80 October to December | Q4 storage costs 40% more per cubic metre |
| Aged inventory surcharge | A$155 per cubic metre at 271-300 days, A$175 at 301-330, A$185 at 331-365; A$370 per cubic metre or A$0.12 per unit, whichever is greater, at 366 days or more | Slow cheap units can cost more to hold than they earn |
A worked example, using a 200 g item in a standard envelope in Beauty, Health and Personal Care: at A$12.99 the FBA fee is A$4.35 and the 8% referral A$1.04, leaving A$7.60. At A$13.99 the fee is A$5.26 and the referral A$1.12, leaving A$7.61. The extra dollar earns one cent. The referral fee is charged on the total sales price, including delivery; check each SKU's fee preview in Seller Central before you set a price near A$13 or A$20.
Do you need to register for GST to sell on Amazon Australia?
The GST threshold is A$75,000 of GST turnover: the current month plus the previous 11, or the current month plus the next 11 if you expect to reach it. Reach it and you have 21 days to register, and you need an ABN first (ATO: registering for GST, updated September 14, 2026, checked October 24, 2026). Below the threshold, registration is voluntary.
Where your stock sits matters. If every Australian sale is a low value imported good sold through a marketplace, the platform deals with the GST and you may not need to register. Hold stock in Australia, as FBA requires, and the GST on those sales is yours once you reach the threshold.
That has two consequences (ATO: how Australian GST works for non-residents, checked October 24, 2026):
- Registration type. Non-residents who import goods and warehouse them in Australia before selling them online cannot use simplified GST registration. Standard registration uses an ABN and lets you issue tax invoices.
- Import GST. Standard registration lets you claim credits for the GST paid on imported stock.
How does FBA Australia work for a US brand?
Amazon picks, packs, ships and handles customer service and returns from its Australian fulfillment centers (Fulfillment by Amazon Australia, checked October 24, 2026). New stock is usually scanned and live within three working days of delivery, and you send it to the fulfillment centers Amazon designates in your shipping plan (Seller Central: ship products to Amazon, checked October 24, 2026).
Importing is your job. Goods valued over A$1,000 need an import declaration from you or a licensed customs broker, and all duties, taxes and an import processing charge are paid before release (Australian Border Force: import declarations, checked October 24, 2026). The Australia-United States Free Trade Agreement, in force since January 1, 2005, gives free or preferential duty rates only to goods that are US originating under its rules (ABF AUSFTA instructions, checked October 24, 2026). A product made in a third country does not qualify just because it ships from a US warehouse (ABF guide to determining origin, checked October 24, 2026).
Australian FBA stock is a separate pool with a longer inbound path, so it needs its own replenishment plan. With storage 40% higher from October to December and an aged inventory surcharge from 271 days, Q4 inbound should match expected sell-through.
Which product safety rules apply in Australia?
Online sellers at every stage of the supply chain must meet mandatory standards, not supply banned products, recall unsafe products, and report deaths, serious injuries or illnesses linked to products they supplied (ACCC: how to sell safe products online, checked October 24, 2026). A mandatory report is due within 2 days of becoming aware of the incident, even when the product was misused in a foreseeable way (ACCC: when you must report an incident, checked October 24, 2026).
The ACCC lists 50 mandatory standards, from aquatic toys to cosmetics labelling. Recent additions include a toppling furniture standard from May 4, 2025 and infant sleep product standards from January 19, 2026 (ACCC: search mandatory standards, checked October 24, 2026).
Button and coin batteries have their own Amazon.com.au policy: standalone batteries must meet the 2020 safety and information standards, backed by test reports from an ISO 17025, NATA or CNAS accredited laboratory and images of labels, markings and warnings (Seller Central: button and coin batteries, checked October 24, 2026).
For electrical goods, Queensland, Victoria, Western Australia and Tasmania run the Electrical Equipment Safety System (EESS participating jurisdictions, checked October 24, 2026). There, in-scope equipment must carry the RCM; registering Level 2 and Level 3 equipment is mandatory, Level 1 is voluntary (EESS: registering in-scope equipment, checked October 24, 2026). The responsible supplier must be an Australian or New Zealand entity with an ABN or NZ IRD number and a business presence there, so a US brand sells through a local responsible supplier or sets up a local entity (EESS: responsible suppliers, checked October 24, 2026). New South Wales separately requires certain electrical products, such as room heaters and mains-powered tools, to be approved before sale (NSW Government, checked October 24, 2026).
How does Growth OS run Australia next to the US?
Ecomsellertool Growth OS runs on your own Amazon accounts and adds Amazon.com.au as another store on the same catalog, stock and reporting:
- Listings. Pushes your catalog to the Australian store with per-channel rules and audits listings for Australian shoppers.
- Pricing. Keeps AUD prices and stock in sync with the rest of your catalog, with rules that know the A$13 and A$20 fee steps.
- Replenishment. Sets Australian reorder points from real lead times and days of cover, and drafts shipment plans from them.
- Orders. Routes orders from your own site and other channels to Australian FBA stock through Multi-Channel Fulfillment, a local 3PL or your US warehouse, weighing stock, cost and ship-by date.
- Reporting. Shows a live P&L per order, SKU, channel and country, so Australian contribution margin sits next to the US.
We have built on Amazon's seller APIs since 2017, including Seller7, a multi-marketplace seller OS we built. Where your operation needs more, such as landed-cost AUD pricing, per-SKU safety records or GST turnover tracking, we build it on Growth OS as custom software and AI agents. You keep your accounts, your data and the custom code we build; the Growth OS base is licensed to you. The same setup extends to the UK and Canada.
Where should you start?
The free Quick Scan of the Ops Gap Diagnostic finds your top three Amazon operations gaps from the reports you upload. The paid Deep Diagnostic covers every channel and adds country opportunities such as Australia. To see the base system, look at Growth OS.
An Australia launch also adds desk work: GST turnover counted month by month against A$75,000, prices checked against the A$13 and A$20 fee steps, test reports and responsible-supplier records kept per SKU, and aged stock flagged before 271 days. If your team does that by hand, send us the workflow and a person replies within 2 business days with a written plan: what to automate, what stays with your team, and a fixed price.
Frequently asked questions
Can I use my US Amazon account to sell in Australia?
Not directly. Amazon.com.au uses a country-specific seller account, which a US seller creates from the Sell Globally dashboard next to the North America and Brazil unified account. Your Amazon.com listings can still reach Australian shoppers as exports, with Amazon collecting the GST on each taxable item that has a customs value of A$1,000 or less.
How much does it cost to sell on Amazon Australia?
If you list only on Amazon.com.au, the Professional plan is A$49.95 a month excluding GST; with merged accounts across Amazon stores you pay the equivalent of US$39.99 a month in total, split between them. The Individual plan charges A$0.99 per item sold instead. Most referral fees are between 6% and 15% of the total sales price, with no minimum. FBA adds a per-unit fulfillment fee plus storage of A$37.00 per cubic metre a month for standard-size items from January to September, rising to A$51.80 from October to December.
Do I need to register for GST to sell on Amazon Australia?
You must register within 21 days once your GST turnover from Australian sales reaches, or is projected to reach, A$75,000 over 12 months; below that, registration is voluntary. If you register while holding stock in Australia, you must use standard registration with an ABN rather than the simplified option, and it lets you claim GST credits on imports.
Are Amazon Australia FBA fees lower for cheap products?
Yes. Since June 10, 2026, items with an item price under A$13 pay a lower FBA fulfillment fee in every envelope and standard parcel band shown, A$0.91 less per unit; a 0-75 g small envelope costs A$3.64 instead of A$4.55. Several categories also charge a lower referral fee at a total sales price of A$20 or less, such as Beauty, Health and Personal Care at 8% instead of 13%.
Is selling on Amazon Australia worth it?
It depends on landed-cost margin, not only demand. Model freight, import charges, 10% GST, referral and FBA fees and seasonal storage for each SKU before you ship stock, and consider testing demand through Amazon.com export orders first.
Do products sold on Amazon Australia need Australian safety certification?
Products covered by an ACCC mandatory standard must meet it, and Amazon asks for accredited test reports in categories such as button and coin batteries. In Queensland, Victoria, Western Australia and Tasmania, which run the EESS, in-scope electrical equipment must carry the RCM and come from a registered Australian or New Zealand responsible supplier, and Level 2 and Level 3 equipment must also be registered. New South Wales separately requires certain electrical products, such as room heaters and mains-powered tools, to be certified and approved before sale.
